BIAL was founded by Yukio Sato and Kouichi Sato in 2017 as the new brand from Biso, the jewelry manufacture company in Yamanashi.
BIAL specializes with alchemic approach toward materials and new perspective toward the life with jewelry.
This brand has received the Japanese, US, UK, France, Italy and China patent for its unique material.
our jewelries are heat-resistant (-70~200 ℃), water-resistant, and has elasticity, durability and anti-metal allergy aspect.
Thus, the new material and the creativity for making new things is the strong backbone of our brand and company.

Yukio Sato and Kouichi Sato, the founder of BIAL are both experiences in studying abroad.
Yukio studied in Australia and Kouichi studied in London.
After studying, Yukio got more education in jewelry school in Japan and worked in jewelry store.
Kouich experienced the fashion industry and since 2002, both of them started working in BISO, trained themselves and started their unique brand BIAL from 2017.